ByPhone is a business idea of a new, more simple way of making transactions online. ByPhone wanted their branding to feel serious and trustworthy but on the same time modern. The logo should feel like it had a natural place alongside other similar logos such as Paypal and Visa but still stand out a bit.
I modified a simple modern font for the logo and combined it with the blue circle background. The blue background is used to give it a more serious look and give a more badge/icon feel. The color also make it stand out in the crowd.