Different
Shades Of Grey

Branding of my own concrete furniture brand Different Shades Of Grey. The name of the brand is connected to the grey imperfect concrete, and the fact that you never know what shade of grey the moulded items will end up in. The feel of the brand should be simple/clean scandinavian but also have a feel of classic craftmanship. 

I´ve Art Directed and designed both the logo/guidelines and the website, as well as coded the website and taken all the photos. I also designed a stamp to be able to mould the logo into the concrete pieces.

Client:
Different Shades Of Grey

At:
Kontrastform

Type:
Branding & Interactive

My Role:
AD / Design / Tech

Guidelines

110804_dsog_guidelines110804_dsog_guidelines
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